Window Display | Parramon Foreign Rights | Grupo Norma

Ephemeral architecture – a discipline that obliges designers to create life-size models inspired by art, technology, design and symbolism – is the central theme of this book. The temporary nature of storefront windows – not only the displays themselves but also the way in which they are perceived – poses complex challenges particular to impermanent architecture. Cinematic dramatization, new means of artistic expression and new sociological developments derived from ecological awareness all play decisive roles and open up numerous possibilities for the presentation of storefronts.